Hi, I’m Alison Goodman!

I am a senior charity leader, strategic advisor and relationship fundraising specialist.

I have more than 30 years’ experience helping purpose-driven organisations grow income, strengthen operations and lead through change.

I am a charity expert, dedicated to helping good causes raise funds and become more effective. ‍ My training and workshop sessions are renowned for their professional yet relaxed style, good humour and real effectiveness.

With more than 30 years’ experience helping purpose-driven organisations grow income, strengthen operations and lead through change I have developed expertise in relationship fundraising - recognizing the need to be donor focused: building real and meaningful relationships with supporters.

‍Combining board-level operational leadership with deep expertise in philanthropy, stakeholder engagement and organisational culture,I have worked across children’s healthcare, education, HIV/AIDS, autism and humanitarian sectors.

Known for my warmth, pragmatism and ability to build trusted relationships quickly, I bring a rare combination of strategic thinking, operational delivery and emotional intelligence. I am frequently asked to support organisations navigating growth, transition or complexity, particularly where leadership, culture and fundraising intersect.

Contact

I can help with

  • Relationship and major donor fundraising

  • Income generation strategy

  • Leadership and organisational culture

  • Operational transformation

  • Interim executive leadership

  • Strategic communications and stakeholder engagement

  • Board and governance effectiveness

  • Workshop facilitation and team development

  • “You came, you saw and you conquered. No one will ever forget you and your contribution."

    —Former Trustee

  • “Inspiring us all with your boundless enthusiasm, drive and great humanity."

    —Former Coworker

  • “You made being Trustee of Noah's Ark fun, fulfilling and very special. your infectious enthusiasm for all that you do made you a joy to work with. And without your amazing fundraising work, I don't know how The Ark would have been built."

    —Former Trustee

  • Thank you for everything you have done for Noah’s Ark over the years - in many different roles. You’ve had a major role in transforming the charity into what it is today - that’s a great achievement and something that you can be very proud of.

    —Former Coworker

  • “Dynamic and fun face of the charity”

    —Former Coworker

  • "I have learned so much from you"

    —Former Coworker

  • "Thank you for your energy, kindness and "Can Do" attitude which meant that ideas got turned into reality and children and families got the highest quality care and support."

    —Former Coworker

  • “For any fundraising leaders looking for a first-rate team training session - read on!”

    —Anthony Hayman, Fundraising Director Bloomsbury Foundation

Noah’s Ark Children’s Hospice - Deputy CEO

As Deputy CEO and Director of Income Generation , I played a central role in transforming the Noah’s Ark Children’s Hospice from a small charity into a multi-million-pound operation, helping grow annual income from under £1m to more than £3m, leading a £10m capital campaign, and helping establish one of the UK’s leading children’s hospices.

Terrence Higgins Trust - Head of Major Giving

As Head of Major Giving I worked hand in hand with Friends for Life President, Stephen Fry, delivering £millions to support those living with HIV & AIDS.

I ran the Major Donor and Celebrity Function: shmoozing the rich and famous - raising the charity’s profile and much needed funds.

Ambitious about Autism - Head of Major Giving

Forming strong & meaningful relationships with high net worth individuals, celebrities and key supporters: and managing a team of fundraisers, I established an integrated strategy for growth and helped to kick start the fundraising for Ambitious College.